Implementation of DVLABS technology has been designed to be as simple as possible. Large scale processing is managed by Amazon’s well-documented and well-understood Simple Query Service. DVLABS cloud encode infrastructure batch processes video from this queue using profiles defined by the customer. New URL's of the encoded video are returned to the queue, and optionally published on DVLABS publishing network optimized for high capacity, high-performance video delivery. For content publishers interested in exploring this capability, DVLABS will provide a demonstration of the technology at DVLABS expense and support the integration work necessary to get this service up and running as part of an engagement.